In late 2006, Zee Telugu began work on Sa Ri Ga Ma Pa, a Telugu-language singing competition. As a result, they re-launched themselves in order to shift their target market segment from mass market to that of upwardly mobile young professionals. īy December 2005, despite having some popular programmes such as game show Gold Rush, hosted by popular female anchor Udayabhanu, as well as soap opera Nishabdam, overall Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh.
Initially this channel is launched with the name Alpha TV Telugu.Later they renamed as Zee Telugu.They initially featured a large amount of American films dubbed into Telugu in August 2005, they also dubbed popular Bollywood film Sholay from Hindi into Telugu as an experiment. Their actual launch finally arrived in September. In June 2004, they expected the channel to launch by August. īy 2004, the Zee Network already had a strong presence in northern and eastern India, with channels in Bengali, Gujarati, Marathi, and Punjabi their proposed Telugu-language channel marked their first venture into the southern India entertainment market. It is offered by Zee Network, part of the Essel Group. Zee Telugu is a Telugu-language cable television channel in India.